If you are a small business owner, and you want to increase your business quickly, there are two ways that you can do it without have to spend any additional money on advertising. Keep reading to find out more.
Many small business owners are not marketing experts. They are entrepreneurs, the idea people and the inspiration for everyone else they come in contact with. The standard answer for many small business owners is to go out and pound that pavement if they want more business. After all, if you want more money, you need more customers, right? Well, not always.
There are two other things that you can do, where you don’t have to increase the amount of customers. In fact, many small businesses are maxed out and could not accommodate any more customers in their workload. Instead, try these two things:
1. Increase the dollar amount of each customer’s order– This is where you are going to really get in there, roll up your sleeves, and find out what else the customer wants. Find out what their problem is and offer them MORE products or services that will solve that exact problem.
Suppose you own a hardware store. A customer comes in, looking for a 39 cent screw. You help them find it, spending 15 minutes with them, and they leave happy. What if you asked them about the problem they were trying to solve. Maybe they were trying to hang a rusty bird feeder. You could show them your complete line of rust-proof bird feeders as well as a bag of premium seeds, increasing that 39 cent order to $39.
When you already have the customer in your business and they have already made a commitment to purchase, is the time that you need to work on solving their exact problem. The customer will be thankful and you will make a lot more money in the process.
2. Increase the frequency that your current customers come back to make another purchase– This is where you need to become a direct marketing master. Using your current customer list, you will need to contact them on a regular basis. Create opportunities for a call to action, where you are getting your customer off the couch and into your business. This can be accomplished through limited-time coupons, contests, free consultations, entertainment, and many other things all designed to bring them back. Loyalty programs will also fall into this category.
By doing just those two things, some businesses have doubled or tripled their revenue in just a matter of months. All you have to do is solve the customer’s problem perfectly and remind them frequently that you are still in business.