LinkedIn, the social networking website for professionals, may not be as popular as Facebook or Twitter, but it has its share of loyalists, too. In fact, the website has more than 200 million registered members as of December 2012.
Majority of the LinkedIn loyalists are people who aim to advertise their business or services; and those who use the network for connecting with people and businesses that can help them find opportunities for professional and financial growth.
As it will be difficult to stand out from among the millions of users, it is important for you to learn how to create an impact and eventually profit from your LinkedIn account. What follows are simple tips that can be used to achieve this goal.
What Are Your Objectives?
First of all, you need to have a clear definition of your purpose for joining and using LinkedIn. What do you expect to achieve? What are your main objectives? Is your main intention to find people you can hire, or to find earning opportunities for yourself? Are you looking for a job, or are you merely interested in online socializing? Answering these questions will help you determine you goal for joining LinkedIn.
Religiously Work on Your Profile
The profile that you create is one of the things that can do wonders for you. Be sure to create a profile that highlights your strongest skills. Do not just list down every activity or achievement you have received; work on it! Make sure that your profile is more than just a list of your accomplishments, experiences and background.
Aside from the basic details (education and employment), it will also help a lot if you indicate your professional and community affiliations. In addition, you should provide details about what you aim to accomplish with LinkedIn; is it to find probable partners or to form new business collaborations? Or maybe you’d like to find a way to contact business executives, government officials and online employers?
Put a photo on your profile. People like it when they can see how or what you look like. Somehow, it makes them feel secure. Be sure to post a professional-looking photo, not one that looks like something you’d post on either Facebook or Twitter.
Finally, if you want your profile to be noticed, you need to consistently keep an eye on it. You should regularly check up on and improve it from time-to-time. Do not just create an account, add contacts, and then leave everything. You have to constantly work on your profile so that it will never get dull.
Choose Your Contacts Wisely
It is important to find as many contacts as you can. If you have friends or business colleagues who are already subscribed to LinkedIn, the social networking website will automatically connect you with them. LinkedIn will suggest for you to add up or connect with people you possibly know.
Another way of building contacts is by joining groups. This is one of the most advantageous features of LinkedIn. All that you have to do is find a group that works on your interests and passion! If your main business is concentrated in the healthcare industry, then you should join groups that allow you to interact with doctors or those that focus on a particular health issue. Joining these groups will allow you to receive regular updates and news.
There are open groups and there are those that will require the group leader’s approval. Finding the right group means contemplating on your goals and doing a little background research.
These are just some of the things you can do if you want your LinkedIn account to help you profit. As the social networking scene constantly improves, there will be changes every now and then. Keeping close tabs on LinkedIn’s development will help you easily adapt to these changes; and will eventually help you earn and profit.