The first prerequisite of success online is to research a target market. Any business thrives on its ability to meet the needs of a certain group of people, to solve a certain problem or improve their lifestyle in one way or another. In some cases, a business even solves a pain being experienced by the target market.
The very first thing that you must do before starting your online business is deciding what you are going to sell online. This will be based on an intricate balance of your interests, training experience and hobbies as well as the actual profitability of any niche market that you can come up with from your life experiences.You’ll have to conduct a thorough appraisal of your experiences and hobbies followed by a brief keyword research
(a) Your hobbies and interests: To give you a clear picture, I’m going to give you two examples.
(i) Let’s say you are a sales copy writer with a track record of twelve years of successful copywriting. You could easily write an e-book on “How to Write a Killer Sales copy” or “Insider Secrets to Overcome the Buying Resistance of Your Prospects using Psychological Triggers”.
(ii) Let’s assume that you own a successful candle-making business. You could write an e-book called “How To Start Your Own Candle-Making Business”
Hope you get the point here. The things you do with ease everyday could be the same information that someone out there on the web is desperately looking for. You could easily leverage on that to make money online.
If that be, lucky are you. But it doesn’t always happen like that. Not all hobbies, interests or expertise presents profitable business opportunities that you can tap into to make money online. Before you invest a dime developing that fanciful e-book proposition based on your hobby, you need to determine the profitability potential of the idea and that brings us to our second sub-topic which is keyword research.
(b) Keyword Research: When someone is looking for something online, his/her first step is usually to search over at his/her favorite search engines, right?
What does that mean to you? If you could keep track of what people are searching for online, then you could easily determine whether your idea is profitable or not. But you would have to be the president of Google you Yahoo to do that, right?
On the contrary, you can easily dig into what people are searching for online using the various keyword research tools available online. Some are free and some are fee-based but they are usually effective for this task. There are three that I particularly like and which have been really useful for me.
2. Google Keyword Tool
Wordtracker: This is a terrific tool that shows you the searches for any keyword that you type in. word tracker combines data from multiple search engines and will tell you exactly how many times a phrase or term has been searched for over the last 60 days. Although Wordtracker isn’t exactly free, a free one day trial is available
The Google Keyword Tool is another great keyword tool developed by Google. It was developed for Google pay-per-click service, popularly known as Google AdWords. This tool allows you to see how often a particular keyword or term was searched. It also suggests related terms as well as list the number of times they were also searched for.
You can find Google Keyword Tool by typing “Google Keyword Tool” in Google search box.
Finding a potential market is one thing that you can’t leave to your instincts or chance. You must conduct a simple keyword research in the very least before even writing a single words based on that killer idea that you thought of last night.
It wouldn’t feel like a lot of work if you are really motivated to make money online and I believe you are. so take your first step towards your success online and get yourself brainstorming for ideas. That’s your safest path to making money online.