An Avon Beauty Center Business Plan gives you a process to evaluate the profitability of your Avon Beauty Center, enhances the site selection process and provides a basis for loan application. Representatives can earn four ways with a Licensed Beauty Center: retail sales from new customers, brochure sales, recruiting, and the halo effect of retail visibility and consumer awareness on your overall direct selling business. Here are the essential components of the licensed Avon beauty center business plan that will help you win new customers and increase revenue.
One of the primary ways to drive traffic to your retail business is by selecting the right location. Avon will approve the selection and can also help you decide. You should seek sites that have 100,000 population within 5-10 miles, demographics with 20% or more female age 18-44, a minimum 2 commercial areas within your trade area, and an average household income $30-50K. Check your local Chamber of Commerce for free household and population data.
Once you have located the shopping center, you need to balance the opportunity, cost, and risk, by looking at the anchor tenant, occupancy levels, tenant mix, visibility, quality and activity.
When considering a space, look at the physical layout, competition and the lease proposal. A real estate broker can often help you evaluate the lease terms, a contractor can suggest improvements, and it may be wise to have an attorney review your plans before you finalize them.
Start Up Costs
The licensed Avon Business Center Operator is responsible for setting up the space. There are no Avon licensing fees at this time. Representatives in good standing recommended by Division and District Managers and approved by their Regional VP may apply.
Products are tracked on a Beauty Center separate account and all purchases are guaranteed 50% earnings over cost. Applicants must qualify for Paymentech credit card processing.
The two largest monthly expenses will be the lease payments and staffing costs. Advertising is additional. Start up costs including first month’s rent, legal certificates, insurance, cash register, credit card processing equipment, telephone and miscellaneous supplies range from $3,000 to $10,000 depending on lease amount. In addition, the suggested opening order for kiosks is $15,000 customer price. Avon provides credit for 60/120 days to minimize up front costs, and publishes a list of most popular products for sale.
Avon provides on counter signage, visual merchandising unit, testers, samples, sales aids, training manuals and video, and other start up supplies. Avon will also provide a Customer Care Contact at each branch location.
A well trained, knowledgeable staff is a key factor in the success of your Avon Beauty Center Business Plan because the staff will build your business and develop a loyal customer base. A beauty business is made up of basic, transactional and holiday business so it is critical the Representative and staff have retail experience, know the retail selling calendar, and schedule accordingly. The retail business is about customer relationships, long hours and great staff.
By covering the basic ingredients of the Avon Beauty Center Business Plan in your planning, you are including the key aspects that help you set up and run your new Center correctly right from the start.
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