How can you get people to stick to a continuity program, and not just join and cancel? I’ve heard this before. Members of sites are notorious for that. I don’t know first hand because I haven’t interviewed everyone with membership sites but for the most part if I had a membership site to my own site and you had to pay a monthly fee, say $20 a month to access all my recordings, downloads, transcripts and play buttons, most people would just come in, $19.95 and suck everything out, download it to their hard drive and cancel their membership.
Now there are ways to combat that; you could offer different levels of membership. Like I could say $19.95 a month and you get to play the audio online only. For $29.00 a month you get the transcript. For $59 a month or $100 a month you get the rights to download the MP3 files.
I interviewed the owner of Success University and they sell a membership site to lots of audio and video content similar to mine. In the interview I did ask them how they kept that from happening, that was one of my specific questions. What they do is they limit the amount of downloads so you can only download two of the programs per month. Very similar to Netflix, the video rental company. When you have a certain membership you have different levels and one level is you get to rent one movie a week, a higher level membership you can rent four a week. A higher paying level you can rent unlimited.
You can also space your content out like Alex Mandossian does and he sells his Teleseminar Secrets and he breaks them up into modules and he presents the teleseminar as a course, all the content live every Monday night. Sometimes he’ll get 4, 5, 6, 7 hours so he spaces that out over to an 8 module system. There are other ways to do this as well; these are just some of the things that come to my mind.
Or you could say, “Hey if you’re the type of person who wants it all and you want all right now.” Dan Kennedy had the mother of all offers where you could get every single one of his products for several thousands of dollars. There are people who want that, they want it now and they don’t want to be dripped on, they don’t want to wait every Monday to listen to the content. They want it all now and it is a challenge.
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