But it also has the potential to be a huge disappointment! There are few things more upsetting than launching a product and finding that no one is interested in it. So how do you go about ensuring that it will be the hit it deserves to be?
Ask the Audience!
If you already have a successful mailing list or social media channel, then why not ask your audience what they’d like to see? This can make a huge difference to your eventual success because you can ensure you’re making a product that there is demand for!
Run a Beta Test
Letting just a few people in on the production phase of your product is a great way to ensure that you get feedback about the product. Moreover, it builds a lot of excitement and buzz and you’ll get people discussing the product, which is precisely your aim.
Release a Press Release
A press release is an excellent tool that you can use to get media coverage for your launch. A launch is inherently more interesting than a regular product, so you’ll stand a good chance of getting a story, especially if you can find an interesting narrative about the creation of your product or its content.
Add Lots of Extra Materials
The more extra materials you can include as freebies, the more compelling your product will be. That should include video, reports, mind maps – anything you can think of!
Make Your Product Different
If you want your product to stand out, then it can’t cover the same old ground as every other product in your niche. Cover something different and make sure you have something to say!
Get Affiliates Involved
One of the best things you can do for any product launch is to get an army of affiliates help you promote it. To ensure that they want to sign up, encourage them with a high amount of commission, free marketing materials they can use and contests with cash prizes for the best promoters.
Use a Countdown Timer
Making sure people can actually see your clock ticking down is a great way to make the excitement all the more palpable!
Mailing List’s Are Perfect for a Product Launch
Launching a product is an amazing way to build hype and excitement for whatever it is you intend to sell, prior to actually taking it live. This can cause a massive influx of sales and essentially help you to significantly increase your momentum that will carry on throughout the sales process going forward.
So how do you make sure that people are excited about your launch? What’s the best way to build hype? Where should you be promoting your upcoming launch?
One of the very best options is to create a mailing list and to use that to promote your product. Read on to see why this is such a great option…
Your Squeeze Page
To build your mailing list, you’re going to create a squeeze page. A squeeze page is simply a page on your website where you convince people to sign up for your future emails. That is the one purpose of this page and so you will do everything you can to convince people it’s a good idea to subscribe.
And often this means using an ‘incentive’.
That incentive will generally be a free eBook or perhaps money off future products. Either way, it is something you’re providing for free in exchange for the contact details of the people signing up.
This can be very effective at getting more people to join but the risk with a squeeze page is that it can end up meaning people sign up only for the free product and aren’t really interested in your subsequent emails. You’ll know this has happened if you find yourself with excruciatingly low open rates.
How a Product Launch Changes Everything
But what if you weren’t offering a free product as the incentive? What if the emails themselves were the incentive?
Imagine a scenario where you can make your product sound interesting and unique but you’re somewhat vague about the specifics. Your audience knows that the product can help them but they’re not really sure exactly what it is or what’s so good about it. Thus, they want to learn more.
They’ll then sign up to your mailing list in order to be the first to be updated with more information about the product! And this only works with a product launch because no one would ever sign up to be told about a product that’s already for sale!